This is a handy guide designed to help authors, especially new self-published authors, understand the role of the book publicist. It is a quick, easy, informative read, including handy tips on how to conduct yourself on a blog tour. The author makes the interesting point (in relation to giveaways), "I cannot stress enough DO NOT giveaway your book for the prize," but suggests giving away a gift card instead.
While the information provided is timely, the graphics are too small and unable to be enlarged. The text would also benefit from the inclusion of hyperlinks to some of the organizations mentioned. There are numerous formatting and editing errors, although I may not have been reading the final version. Nevertheless, this is a great resource for all authors.
I received this book in return for an honest review.